The new digital price negotiation feature enables dealers to close significantly more deals

AUTO1.com launched a new feature that allows digital negotiations between sellers and buyers directly on the platform.
Sellers can sell more cars and reduce inventory days by sending counter-offers to the highest bidder.
Buyers win more cars by directly negotiating with the seller.

Berlin, 28.09.2021 - AUTO1.com, Europe's largest wholesale platform for used cars, has launched a digital negotiation feature to make used car trading even more efficient and less time-consuming. This new functionality allows sellers and top bidders to digitally and anonymously negotiate the final price of a car quickly and directly within minutes.

If an auction ends with an offer below the expected sell price, the seller can now send a counter-offer to the highest bidder via AUTO1.com. The buyer can then react directly to the new offer. This is especially interesting if the highest bid is slightly below the seller’s expected price.

The buyer will have 24 hours to accept or reject the counter-offer. The buyers can also actively negotiate and send a new offer to the seller that must be better than the original bid. The seller then has 24 hours to react and eventually accept or reject this offer.

All offers are submitted digitally via the AUTO1.com platform within a few clicks without further communication between the dealers. If the buyer and seller do not agree on a new final price, the seller can easily submit the car to a new auction.

"The counter-offer feature makes the negotiating process 100% digital and more efficient. Instead of starting the sales process again because the seller is not satisfied with the highest offer, the seller can simply ask the top bidder to increase his bid. This is almost like a live negotiation, which dealers appreciate a lot as it contributes to more deals.", says Jost Dieckhaus, VP Remarketing Europe AUTO1 Group.

"We work tirelessly with our partner dealers to constantly improve all our services at AUTO1.com, and with this new counter-offer option, our professional car traders will be able to efficiently buy and sell more cars instead of not succeeding due to a couple of Euros difference. Both negotiators have one option each to propose a final deal fast which also ensures that everybody can spend their time efficiently and no negotiations will drag on forever.", says Dr. Moritz Lück, SVP Sales & Operations Europe AUTO1 Group.

This new service is available in all 30+ countries we are operating in. For further information, please visit www.AUTO1.com.